Content creators must understand how well your videos are doing and how involved your audience is in growing your presence on the platform. TikTok provides an analytics dashboard that offers insights into view counts, follower growth and other vital statistics.
Accessing your tiktok analytics
- Launch the app. Go to your profile.
- Tap on the three dots in the corner to access your account settings.
- Choose “Manage account”. Then opt for “Switch to Creator Account” or “Switch to Business Account.”
- Follow the instructions provided to complete the switch.
Once you have a Creator or Business account, you can view your analytics by following these steps;
- Visit your profile. Tap on the three dots in the right corner.
- Select “Creator tools” from the menu.
- Click on “Analytics” to enter your analytics dashboard.
In this section, you’ll discover a wealth of information about how your TikTok content performs, including view counts, follower growth and engagement rates.
Understanding your view count
An aspect of TikTok analytics is your view count, which represents the total number of times your videos have been viewed. It serves as an indicator of how your content reaches and how popular it is. To find the view count for videos, visit your analytics dashboard’s “Content” section. You will see a list of your videos and their view counts, likes, comments and shares. You can organize your videos by view count to identify which perform best. Apart from video views, the analytics dashboard also gives an overview of your video views in the past 7 or 28 days. This data helps you monitor progress and spot trends or patterns in your view count over time.
Follower growth and audience demographics
Your TikTok analytics offer insights into follower growth and audience demographics well. In the “Followers” section, you can track changes in your follower count over time. See whether you gained or lost followers during a specific period. This section also details your audience’s range and geographic location. Understanding this information allows you to better grasp who engages with your content and customize your videos to match the preferences and interests of your target audience.
Engagement metrics
- Likes – The total number of likes on your videos.
- Comments – The number of comments received on your videos.
- Shares – How many other users have shared your videos?
- Average viewing duration – The time viewers spend watching your videos.
- Watched video – The percentage of viewers who watched your video.
By monitoring these metrics over time, you pinpoint the content that sparks interaction with your audience and adjust your approach accordingly. Now you can check over here.
Top regions and videos
Your TikTok analytics also showcase your regions and videos, offering insights into where your content is most popular and which videos have excelled. In the “Top Regions” segment, you can see which countries or areas drive the views and engagement of your content. This data aids in tailoring your content to markets or exploring growth opportunities. The “Top Videos” section highlights your performing videos based on views, likes, comments and shares. Examining these performing videos helps you recognize themes, formats or styles that resonate with your audience, guiding your future content creation choices.